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Do You Know Who's Not Right for You?
We talk about the fit in, or fokof type of hyperforming cultures. We quickly discern who's not right for us. Having that very high bar to get in means you only have to do that job once. One of our objectives is to cra a a product so good you get fan boys. And having passionate fans is always a good thing. With loads of products you can name they've got people like em. They say it's good quality, but they would never create a passionate fan. So i think th the key thing is to go that extra mile and do little quirky things,. The concept of a thousand true fans has been popularised by umpe kevin kelly