Ep. 359 | ABM 2.0: The New Wave
OnBase: Smashing Sales and Marketing Misalignments
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The ABM Lens
Supreme, I love how you really lean into being informed and prepared in your sales and marketing. It's so critical. So for ABM, I would recommend two books by Sangaram Vasaray. One is ABM is B2B and second is the four questions JTM framework. We can refer there are a lot of blogs out there. And even of course, there are various industry experts that have shared their inputs through podcasts.
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