When I think of my own struggles in this, when I don't want to do something but agree to do it anyway, it's some of it's because I justDon't want to be nice. We like to think of ourselves as helpful and good people. And so it can really rub against that to say no sometimes. In many ways, we have never been taught to say no. Women especially were socialized to be much more obliging and giving of themselves to others. So you're more likely to say yes when you want to says no.
Too often, we say "yes" to friends, bosses, and even strangers when what we really want to say is "absolutely not." Why do we do this? Vanessa Patrick, a marketing professor at the University of Houston, has spent years researching this question. The answer she's come up with could change your life.