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Episode 19: Emails that get results

Decoding Sales

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Email as a Support Structure or a Springboard

Peter: Email is a support system. And it's your reference. It's your guidebook. So you don't have to re-explain every detail on a call, but it can capitalize conversations in a way where you can document very clearly your stance and then add the color of the story on a call. He says email between organizations is different than internal email. You probably have much more internal communication that can just stay over email. But what you are dealing with is power dynamics or nuanced situations. Peter: It becomes really powerful to think of email as just a skeleton or a springboard. If you're interested in this or find one of us on LinkedIn, we're also on

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