The Rise of Ethereum ETFs: Mainstream Acceptance and Marketing Strategies

This chapter covers the recent launch and approval of Ethereum ETFs, focusing on the strategies used by firms like BlackRock to attract traditional investors. The conversation also addresses Bitwise's new ETF offerings and highlights the growing mainstream acceptance of digital assets.

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Episode notes

The ETH ETFs have officially launched, but wen $ETH moon?

We saw $1.1B in volume and $100M in inflows yesterday. Is that good? When will this factor into price?

Matt Hougan, CIO of Bitwise joins Ryan and David midway through the show to go over the above and also how the ETH ETF launch went, predictions going forward, and much more.

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0:00 Intro

2:35 ETH ETF Launch https://x.com/EricBalchunas/status/1815489137484722333 https://x.com/JSeyff/status/1815422061365305494 https://x.com/NateGeraci/status/1815487451726499864 https://x.com/Ashcryptoreal/status/1815677145810649151 https://x.com/JSeyff/status/1815737082129650047 https://x.com/RadarHits/status/1815674577726406748 https://x.com/JSeyff/status/1815737643948286104 https://x.com/BitwiseInvest/status/1815486131376370002 https://x.com/BitwiseInvest/status/1815716188447482341 https://x.com/QuintenFrancois/status/1815624631115460662 https://x.com/BitwiseInvest/status/1815486261337182504 https://x.com/VitalikButerin/status/1815697566614655158