The Negativity Bias

i came across this about five or six years ago. A papal economist called babashi, who was a studying imperfection, mishing and marketing adiar thinkers. He found that people's preference for those products went up when there was a blemish or some kind of imperfection on them. i won't go into the negativity bias to day, because i recently talked about it at length on episode 70 of nudge just a few weeks back. Here's rorie explaining what to do if you're starting a business. And he his model for how you start a business works like this: You make a list of all the assumptions that pervade that sector. Then you find out