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Retail Media Summit 2023 Recap
The CPG Guys
The Importance of Self-Serve in Retail Marketing
I think the assumption always was that the self-serve brands would be different brands than the managed service brands so they're having two separate platforms. But in real life, I mean, we all know this from the work we do with the big CBG companies but they'll manage their tail brands way different than their big yads. So her suggestion is simply just to try to make that part a little bit easier to use and allow then if you've got all that in one planning platform,. It's just easier as a company than being able to figure out what you're planning.
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