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039: Good Designers are Good at Business with Joe Leech

User Defenders – UX Design & Personal Growth

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The Correlation Between Psychology and Design

Psychology helps you frame what you're doing or seeing and use the research. The most useful part of psychology is effectively prescribing what would happen in a given situation. So, using psychology to say if we all these variables are in line, this is what will happen at the end. How do you know what psychology is going to work in which situation? And why I give my best in my book to help you figure out that sort of stuff.

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