Optimizing Mobile User Experience for Sports Betting and Daily Fantasy

The chapter delves into the challenges faced by the FanDuel product team in enhancing the mobile user experience for sports betting and daily fantasy, emphasizing the need to improve non-branded search traffic and user engagement. It discusses the distinctions between daily fantasy sports and sports betting mobile applications, including legal considerations and the impact on user experience. Strategies for creating a seamless user experience in the sports betting industry like benchmarking competitors and simplifying registration processes are also highlighted.