An SVB (phew!) update + Benedict Evans on the future of (almost) everything
Channels with Peter Kafka
Are You Getting More Revenue From Advertising?
Amazon did $38 billion of advertising last year, which is bigger than the global newspaper industry. And in fact, and now according to various sort of lead financials, they're now got more revenue or as much revenue globally as our or H&M from nothing five years ago. So that you can have a very disproportionate effect on the bottom line of a big retailer from quite a small amount of advertising revenue. The second thing you could say kind of going back to what we were talking about earlier was to say, okay, how is this different from paying to be on the end cap? It's exactly the same.
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