The Importance of Feature Flags

The Dora metrics and even the reimagined world of Dora metrics with feature flags help you ship faster. 70% of everything you put in production has either little or negative value, right? About 30% of what you're doing actually has value for the customer. If I ship a thousand changes that at 30% versus 100 changes at 30%, odds are I can get a better hit rate. That's an increase my percentage chance of getting to value every time. There is actual benefit to that. And we should still chase that as engineering organizations. Let's get really good at shipping.

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