This is fantastic. I mean, just to even open up the aperture of what you are doing here, could totally revitalize publishing and really push people towards a third way. You have subscribed, which is a blunt tool. Once a year, a hundred to five hundred dollars, you have adds, which is just brutal,. The scroll model is another one that we think is fascinating. And in obviously, then you have adhock payments, whether it's tips or one time gifts. But we think there's a whole very interesting avenue of exploration there. We really do see this is an eco system where there's different tools for different jobs. And we're very keen ter to explore a