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070 Marketing Over Coffee w/ John J. Wall and Kevin Maney

Lochhead on Marketing

00:00

The Future of Technology

I truly believe we are at a moment in time when enormous industries are going to change. It's going to be the companies that define and build new categories that we've never seen before. I tend to look at almost everything anymore, but through the lens of either category design or onscaling. Throwing things like Genomics going from something that cost a billion dollars to sequence one genome to something that we can do with a swab from 23 and me for whatever it is, $45.

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