In this episode, Kimon and Richard speak with Nick Sonnenberg, CEO and Founder of Leverage. He is also the author of the book, Come Up For Air: How Teams Can Leverage Systems and Tools to Stop Drowning in Work (HarperCollins, 2023).
Nick began his career as a high-frequency trader. He learned to build algorithms to trade stocks, which allowed him to build a nest egg over the course of eight years. At this point, he became interested in start-ups. He left his job as a trader, and created an app that helped with organizational and scheduling issues.
The company faced severe financial struggles, which also took a significant toll on Nick. He worked hard to push through the difficulties and learned a great deal about organizational management and efficiency. From this experience, he began consulting with the likes of Tony Robbins, the Ethereum Foundation, and consumer goods companies.
This period of struggle saw Leverage decline in headcount from 150 to 50 employees. Losing more than 40% of revenue per month, Nick knew that serious changes would be necessary for the company to survive. Leverage stopped focusing entirely on attracting and converting new customers. Instead, Leverage went all in on customer retention.
Leverage’s focus is on teaching founders, executives, and employees how to most effectively use every organizational tool available to companies. These tools include email, Asana, Slack, Teams, and others. Leverage’s specialty is in conducting a broad overview of organizational efficiency. Then, they gave advice and education using a fully-designed framework. The focus is not on individual productivity but rather ‘productivity at scale.’
Instagram: @NicholasSonnenberg
Twitter: @Nick_Sonnenberg
LinkedIn
Link to the book
About our Hosts:
Kimon Fountoukidis:
Kimon is the founder of both Argos Multilingual and PMR.
Richard Lucas:
Richard is a business and social entrepreneur who has founded or invested in more than 30 businesses, including Argos Multilingual, PMR and, in 2020, the New Books Network.
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