Tire Talk and Truck Tales: A Journey of Performance and Modification

Harrison Schoen (@harrisonschoen) made his name living in a Porsche Cayenne and sharing raw, honest stories from the road. But it was a moment on national television—walking away from a $1,000,000 prize on MrBeast’s Beast Games—that cemented his ethos: some experiences are worth more than money. In this episode, we explore Harrison’s background, why he chooses the harder path, and how storytelling, travel, and self-reliance shape his approach to life. We also discuss his latest project—a Unimog build for a Pan-American journey—and what it means to stay rooted in travel, not trends.