How to Market to Individual Investors and Financial Professionals

Do you see retail as a large segment of your target audience? Or are you just primarily focused on institutional? And that's where you focus your marketing. Yeah, I am certainly not adverse to retail by any means. But for my business, we tend to focus on financial advisors largely because if you think about just from a pure business perspective, for me to raise money, if I can find a financial advisory firm that's got $250 million and I can convince them to put 10% of their portfolio in my fund, I raise 25 million like that. Versus how many individual investors need to learn about my portfolio and allocate to it to raise 25 million? It's a substantial number

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