The founder and ceo of macienda, horhe gaviria, recalls his first taste of a tortila made from corn grown by small farmers in oahaka. The idea was to connect with folks who had been producing corn for a long time but did not have a market to absorb any surplus. Horhay had a greay product and a potentially huge market. What could possibly go wrong? We'll find out later in the show. One businesses look at ontre penoris who are persevering with courage and innovation. In fact, alongside your family making, cultivating and keeping close friendships may be your life's most important work.