Introduction

When you notice that something is wrong, you can usually tracka trace it back to one or more your assumptions not being alined with your audience. This kind of misalignment can be grouped into three types - conflicts arising from members of your audience not beingAlined with which problem you solve and how the product works. The most fundamental misalignment you can experience is when you're solving a prob that your prospective customers just don't have. It won't matter if you build the world's most amazing product if it provides no value to your customers,. Only a solution to their critical problems can generate that value for them. And finding those other audiences that are willing to pay for this critical