How to Effectively Change the Topic in Politics

Ruben Navarrette: How do you effectively change the topic in politics? He says when voters perceive you as being out of touch on some issue, that is important to them. They don't trust anything else you say and so what you need to do is neutralize those topics, he says. "On cultural issues, we're going to do what it takes for you to trust us," said Navarrette.

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