If you're really dead set on some version of your original name, I think it's okay to pivot to the dot whatever. But if we're going to take that risk anyways, then I would suggest that you find an alternative where you can get the exact brand match dot co. There is a limit to the amount of intangible benefit of your domain. Your domain name can be an asset or it can be a liability to the brand. It's arguably a liability or it's a limited upside asset if you're on anything except your exact brand matchdot com.

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