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23min chapter
#139: Strategy | Building Community in B2B, LinkedIn Organic, and Influencer Partnerships (with Chris Walker)
B2B Marketing with Dave Gerhardt
Evolution of Content Creation Strategies in Social Media Marketing
The chapter discusses a shift towards prioritizing organic content distribution over paid ads to identify successful content, emphasizing data-driven content creation and building a following around a community. It uses the analogy of a band to explain the benefits of multiple voices representing a company. The conversation extends to the challenges CEOs face as thought leaders and the importance of authenticity in content creation.
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