The Importance of Identity Andism in MMA

The UFC has a bunch of independent contractors who are able to make these associations in any which way they want. There's really no top down pressure on anyone on the MMA side because of the lack of association of bigger brands or whatever. I don't trust any of these brands, like corporate social responsibility. Even the UFC. Do you see that at the last broadcast? The UFC talking about its corporate social responsibility? What the fuck are they talking about? You know, it's like, you got to be kidding me, man.