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#275-The Google Ads Path to Amazon Success - Proven Strategies for Increased Sales with Tyler Gregg

Wizards of Ecom

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Do You Have an Omni-Channel Approach?

If there isn't search volume for your product, you probably want to explore other channels. D2C brands have really nailed it over the years and how they've been effective is because they're touching their customers on multiple channels. External traffic is not replacing Amazon ads. It's supplementing,. So you definitely want to have an omni-channel approach in 2023. If you launch a new product that's new to market, you need to create that awareness. Instagram and social are a great place to generate that awareness. Once you generate that awareness, you'll see people searching for it on Google, right?

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