
76 How to Craft, Communicate, and Cash In on Your Personal Story with Bo Eason
The School of Greatness
Co-Creation Is the Key to Success
There's nothing more intimate and intoxicating than co-creation. Great storytelling isn't about spewing and throwing up on somebody. It's a moment with the listener. Once you master that, then you have that. The study from Oxford Analytical was all about these leaders getting people to follow them because they were co-creating their leadership with them.
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