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76 How to Craft, Communicate, and Cash In on Your Personal Story with Bo Eason

The School of Greatness

CHAPTER

Co-Creation Is the Key to Success

There's nothing more intimate and intoxicating than co-creation. Great storytelling isn't about spewing and throwing up on somebody. It's a moment with the listener. Once you master that, then you have that. The study from Oxford Analytical was all about these leaders getting people to follow them because they were co-creating their leadership with them.

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