AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
4min chapter
S3 Episode 1: Setting the Record Straight on Positioning and Messaging with April Dunford, Emma Stratton, and Peep Laja
The Marchitect
How to Bring New Positioning and Messaging to Life
Change management is fundamentally about change. Some think they're doing positioning and messaging, while others are creating taglines and fluffy content. Having a cross-functional team work on it solves a lot of problems. It's way easier if you're B2B, and you have salespeople,. Let's just build a sales pitch out of it, and then let's roll that out.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode