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S3 Episode 1: Setting the Record Straight on Positioning and Messaging with April Dunford, Emma Stratton, and Peep Laja

The Marchitect

CHAPTER

How to Bring New Positioning and Messaging to Life

Change management is fundamentally about change. Some think they're doing positioning and messaging, while others are creating taglines and fluffy content. Having a cross-functional team work on it solves a lot of problems. It's way easier if you're B2B, and you have salespeople,. Let's just build a sales pitch out of it, and then let's roll that out.

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