The main tip i would give is not to look just at news letter. Look at what ae yeother ways to reach the same people that you have on your news letter, and then try to create a pricing around that. If it's super cheap and easy to beat your audience on facebook, you cannot price it too high. The way i looked at it very farly orly on, so almost four years ago, it was, how expensive would it be to do sponsorships? Or, let's say, have a booth at a conference for marketers? Of course, youan you have to lower it much, much more than what it cost at a conference. But you cannot

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