Season 8 | Ep22 Kyle Winterbottom on how building his brand isn’t just attracting clients—it’s making his business an acquisition target!
The RAG Podcast - Recruitment Agency Growth Podcast
Navigating Tech and Community in Recruitment
This chapter explores the transformative impact of technology, specifically AI, on the recruitment industry and the challenges of building proprietary tech. It also emphasizes the importance of a sustainable long-term strategy, community relationships, and brand identity while expanding internationally.
Here is a recruitment business that doesn’t rely on outbound sales
Kyle Winterbottom has done things a little differently to the rest
Kyle and I sat down for this week’s episode of The RAG Podcast to discuss how his business has evolved since he was last on the show in 2022.
He’s built a global community of 1,500+ Chief Data Officers, driving all of his revenue through inbound relationships.
His brand, Driven By Data, isn’t just attracting clients – it’s making his business an acquisition target.
In this episode, we break down:
- How community building generates sustainable, high-value recruitment revenue.
- Why brand trust and credibility are the ultimate sales drivers.
- The strategies behind monetising an engaged audience.
- How inbound business creates new challenges for scaling and delivery.
If you’re serious about building a recruitment business that thrives on brand, credibility, and inbound opportunities, this episode is for you.
Chapters
00:00 Introduction to growth in recruitment
02:56 Kyle's journey and business evolution
06:08 Market challenges and business adjustments
09:01 Streamlining operations and team structure
12:00 The importance of community in recruitment
15:07 Revenue insights and business sustainability
18:10 Future vision: recruitment landscape shifts
21:06 Driven by data: building a community
23:58 Monetising community engagement
28:53 Removing bottlenecks and building community
30:00 The power of quality networks in recruitment
31:50 Monetising community engagement
33:43 Sponsorship and revenue growth strategies
35:06 Consistency as a key to success
37:09 Building trust and credibility in recruitment
38:11 The importance of inbound relationships
40:11 The role of brand in sales
42:23 Long-term strategies for community building
44:55 Facilitating knowledge and connections
45:33 Valuing community in business acquisitions
47:28 The power of audience in monetisation
50:35 Expanding community beyond borders
52:44 Purpose beyond placements
54:30 Balancing short-term and long-term strategies
57:20 Future opportunities and business value
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Episode sponsor: Hoxo
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