391: Koreaworld with Cote and Coqodaq’s Simon Kim
This Is TASTE
Journey from Matsugin to Piora: Embracing Challenges and Pursuing Passion
This chapter follows the speaker's progression from working at Matsugin under John George to opening their own modern Korean restaurant, Piora. It explores the essence of joy in work, the challenges and joys of running a restaurant business, and the creation of a high-end Korean barbecue steakhouse. Through personal experiences, the speaker emphasizes authenticity, perseverance, and the fusion of Korean flavors with upscale dining experiences.
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