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#219 - How to Make Billions with a Niche DTC Clothing Line

My First Million

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From Fashion to Cannabis: An Entrepreneurial Rollercoaster

This chapter recounts an entrepreneurial journey that starts with a niche clothing line and unexpectedly leads into the cannabis industry. It highlights the challenges of partnership and personal safety, alongside a deep exploration of honesty versus deception in business. The discussion also includes insights into the success of niche brands like Figs and Carhartt, emphasizing the evolving landscape of workwear and the opportunities within the direct-to-consumer market.

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