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Why TikTok and Shein Won Internationally. And Why WeChat and Kuaishou Didn't (161).

The Tech Strategy Podcast

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The Advantages of Live Streaming

Short videos are only second to messenger in terms of engagement. It's video, it's music, it's text on the screen. There is a ton of information packed into a short video and then you flip through them very quickly. And everybody uses it like 80% internet users in China use it. They spend about 20% of their time on this. Yeah, it really is good. Then it's also because of that format. It's also very good for advertising. You can do pre-roll ads. Companies can make ads. I watch Red Bull ads on my phone all the time and they're fantastic. Anyways, that's kind of the basics of those two companies.

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