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From SMB to Enterprise with $235M in funding with Afif Khoury, Founder and CEO of SOCi

From Start to Scale

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Pivoting Back to the Original Hypothesis

In this chapter, they discuss how they ended up pivoting back to their original hypothesis after waiting for the brands to catch up. They talk about the different verticals that they serve and how each one eventually became a use case for their platform. They also mention that the market wave brought the bigger brands back around, and they were able to hire more people to accommodate the growth.

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