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Rise of Timu and Shein: Impact and Controversies
This chapter explores the growing popularity of Timu and Shein, focusing on their user bases, marketing strategies, and unique demographic appeal outside traditional consumer segments. It addresses perceptions of product quality on these platforms, drawing comparisons with dollar stores and discussing the ethical challenges related to sourcing products. The chapter also delves into the human rights issues surrounding sourcing from regions like Xinjiang and the logistical challenges posed by the influx of packages from China.