Going into adjacent markets is the equivalent of taking your oil rig, right? You can strategize and you can idiate on it, sure. But to atually execute on going into an adjacent market, you would do that only if you had conquered that exist oil field. The people building a rig in texas may not actually have ever been in the gulf of mexico. They've never scoba dived. So they may not even be qualified to be out there doing any kind of energy business. If you haven't set an aggressive goal and aren't scaling according to plan, i think you haven't made enough progress....