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How To: Thought Leadership
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How to Use LinkedIn to Drive Your Thought Leadership
40% of your thought leadership content is to imagine what is keeping them up at 2 AM and solve those problems, help make their journey shorter. I believe statements like Sally Crocex, a quote that I shared with you, your personal brand is what sets you apart from everyone else. So that's another 40% of your content. And now number three, bucket is heirloom tomatoes, 20%. All people stories about your life. Because we're going to want to do business with and hear business development pitches from the people that we actually like and want to be around.
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