5min chapter

BUILD with Blake Bartlett cover image

Alex MacCaw (Clearbit & Reflect): Everything I’ve Learned as Startup Founder

BUILD with Blake Bartlett

CHAPTER

How to Start a Self-Described Lifestyle Business

"I think this is the future for small companies, from raising from your customers," he says. "If you've got to ask yourself, can your company IPO? And if the answer is no, don't raise venture capital because it is a very addictive drug." He plans on paying his investors a dividend so that they feel part of the business and have ownership.

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