BERBERY Refounder Angela Aran

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As the so of berbery, angela aran led the luxury brand through its own massive turnaround. Bill ford had similar aspirations for his then 101 year old brand but this one extra factor angela had going for in her re founding moment. For any new leader brought into an organization from the outside, there's going to be a steep learning curve. But your newcomer's status does afford you a certain objective distance. It lets you adopt a tough but bold vision like get on board or get out.

We often hear the story about the great leader who joins a legacy company and guides it through massive transformation. But massive transformation can also start from the inside. Bill Ford, the executive chair of the Ford Motor Company, founded by his great-grandfather, is proof that great change can come from within. He has led not just one but multiple refreshes of Ford’s mission, culture, and, especially, their approach to sustainability. In Part One of a two-part series, you’ll hear about Bill Ford’s unusual entry into the family business and how he learned to drive change against internal resistance.

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