Building a Business in Earnest

Building a business in earnest is the result of the will to serve. If that's the basis of your motivation, ye ationships with your customers are going to be one sided. The relationship with your partners is going to be predatory. Your co founders will hate you after a while. But if you have serving, the idea of service, at the centre of everything you do, all relationships will be strong. Even long after they stop being your customers, people's trust in you becomes stronger overtime and it endures beyond the business relationship. And an honest approach to business will, iwilllead to your customers defending you and your business when it comes under attack, when something happens.