Oversubscribed: Exponent Beauty Founder Liz Whitman
The World's First Podcast with Erin & Sara Foster
Building a Great Brand and Creating Customers That Love You
The key is build a great brand and go as fast as you reasonably can to do that. Most consumers in this country and definitely globally don't have any clue that the shit they're putting on their face doesn't work because it is not effective. So we are going to have to educate, educate, educate. It'll take time. But the more people who are talking about it and focused on it, the better,. And so we hope to be that brand and that product within the subcategory for short.
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