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Inside Vox Media's podcast strategy

The Business of Content with Simon Owens

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Pundit: I think it was a steady realization. We don't want to be unduly dependent on third parties for production, for of the services that really are required to build up all aspects of the business. Because the making of the stuff is integrally important to the end product. It can and should be just a very integrated, integral part of the way that we think is a company about content. And i think you see in the product that we're just getting better and better at this.

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