How to Navigate a Busy Dad's Life With Billabong

There was a good relationship there and it was like okay the terms of the license arrangement are up. We're going to do something different. Ultimately that's where the connectivity in Tenike came in. It did really well its first year, did twice as good at second year. And then year three it was like we've leveraged our house, we've been broke owning these brands. Like we want to take this brand to the next level globally. Let's partner up with a brand that's already doing that. Gosh. Gotcha.