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E012: Twitter vs Threads, Prime Day Deal/No Deal, Definitive COGS, Margins, Profit Per Day & More

OPERATORS

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How to Make Your Gross Margin Work for You

Gross margin depends on what you're charging for the product, and what you charge for the product impacts your demand. If you need 80 or 90 points of margin in order to make your numbers work, then you're just having to spend crazy amounts of money convincing people to buy your stuff. Higher prices always lead to less people converting. That is an inrefutable law of nature. And brands can forget this sometimes.

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