2min chapter

Planet Money cover image

Two Indicators: the influencer industry

Planet Money

CHAPTER

The Downsides of Being a Social Media Influencer

Lydia Keating is a fitness and lifestyle influencer. Her videos touch on everything from exercise and diet to fashion and travel. When your lifestyle is your brand, the line between work and life get blurred. She says it can be stressful if she thinks about it too much.

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