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442 Do It! Selling by David Newman

The Marketing Book Podcast

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How to Get Prospects to Engage in Your Sales Process

When you're talking to prospects, it's okay to channel your inner forest gump. You want to send the prospect something that they can use to generate an insight about their own situation or circumstance and condition. So a questionnaire, an online assessment, a quick worksheet, some kind of little three minute, five minute, seven minute video that they can watch, not about you. And then here's the test, because some people take half my advice on this and sadly half my advice doesn't work. They get on the call. Did you have a chance to watch the videos? Did you read the PDF? What were two or three of those items that really jumped out at you as

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