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Elderly love! Silver-haired romances on the rise.

Round Table China

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Evolving Love: Dating Shows for the Silver Generation

This chapter explores the rise of dating shows aimed at older adults, contrasting them with traditional formats that focus on younger participants. It highlights a Korean dating show that emphasizes authentic conversations among singles aged 50 to 60 and examines the broader trends in the 'silver-haired economy' in China. The discussion underscores the importance of creating relatable content for older audiences and showcases how these shows challenge stereotypes about aging.

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