Michelle Reid is the VP of Partnerships & Growth at Z1.
Z1 is part of the Tiny Capital family and they are a product studio full of digital experts in UX research, product design, and engineering. Their ‘Zero to One’ approach is a proven process to shape, design, and deliver a minimum perfect product experience to the market. They partner with startup founders and growing companies to create new digital experiences, or to evolve a product to meet higher user expectations.
In this episode, we discuss...
- Formative experiences at Never Blue, Strutta, Hootsuite, Traction on Demand and more
- How people should think about the career and where they should work
- Meeting Andrew Wilkinson from Tiny and Héctor Giner from Z1
- What makes Z1's studio model unique and how they work with clients differently
- Balance of metric-driven and soft skills in sales
- How to build curiosity and why it is so important
- Disqualifying opportunities and revenue that may be a bad fit for your company
- Nuances of hiring sales folks
- How to create a successful partnerships team and function
My podcast supporter!
Fasken's Emerging Tech and Venture Capital practice is comprised of 80+ dedicated legal professionals across the Canadian market. We're deeply involved in the startup ecosystem and have worked closely with founders from startup to scale-up to exit. Our team is a leading Canadian law firm for VC financings and tech M&A and act for many of the best-in-class startup and scale-up innovation-based companies and entrepreneurs in Canada.
Given this experience we understand market trends and can assist in guiding your company forward as you scale – we take a holistic and strategic approach to helping our clients achieve their goals and provide the full suite of services including corporate, corporate finance, M&A, commercial, IP, data and compliance, employment, tax and beyond. We are excited to help the next generation of unicorns!
