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#43 Ray Dalio: Principles: Life and Work
Founders
The New Bridge Water
After the crash, he couldn't muster enough money to pay for an airplane ticket to visit a prospective client. It occurred to him that if I wrote those criteria into formulas, now more fashionally called algorithms, and then ran historical data through them, I could test how well my rules would have worked in the past. By late 1983, bridge water had 6 employees. The business we got came from word of mouth and from people reading my daily telexes.
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