468: Ecommerce Is Changing And This Is The BIGGEST Opportunity For 2023 – Family First Friday
The My Wife Quit Her Job Podcast With Steve Chou
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How to Get More Customers to Buy From You
For this bucket, they've already bought from us once. So we don't overly discount because it's probably not going to be necessary to get them to buy again. Now the second bucket are people who purchase just once but haven't made their second purchase. We try to get a second sale by cross selling or offering special perks like a loyalty program and with some very light discounting. According to studies, getting a customer to buy a second time is 65% easier than getting that for a sale.
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