Why Isn't Everyone Charged the Same Price for the Same Product?

This week show is brought to you by pratt and whitney, a wold leader in aircraft engines, helicopter engines and power units. The g t f engine has revolutionized commercial aviation and set the foundation for more sustainable aviation. Well, cris, another question from one of my students. Why isn't everyone charged the same price for the same product? Seren, good question. But airline seats are historically viewed as a perishable commodity. They are worthless when the aerplane takes off. And so revenue managers try to maximize reven by pricing the seats at different times of the sale process,. at different times.