This chapter explores the upscale market segment of the hospitality industry as represented by Omni Hotels & Resorts, detailing their distinctive ownership model and adaptive strategies in response to changing consumer preferences and economic challenges. It further highlights Omni's strategic investment in golf operations, underscoring its role in fostering relationships and enhancing guest experiences.
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Kurt Alexander, President of Omni Hotels & Resorts, talks about efforts to own the golf space in the hospitality industry.
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