The Role of a Customer Marketing Manager

The role of the customer marketer is definitely evolving a lot and it'll depend on your company's maturity. I think that like I hadn't really heard of the customer marketing manager job title until I started doing it essentially. So, so that being said, my day to day looks different, almost every day. And overall, there's a little bit of everything. It's product marketing demand gen digital marketing community. We get most of our new users from our free trial. Even though we haven't gotten any money from them they're still customers that they're interacting with the product.